Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our clients at the forefront of brand development. That’s why we’ve taken a deep dive into the Metaverse. As people bypass traditional media, the Metaverse offers new ways for brands to […]
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Mando are pleased to announce two promotions within their Promotions Team with Mark Lewis and Leonie Walker joining the Senior Leadership Team. Mark Lewis, their in-house Promotional Risk assessor, is being promoted to Director of Risk with Leonie Walker taking the position of Managing Director following her time leading the key accounts at Mando. Having […]
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L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a luxury pop-up experience in the UK. Haygarth’s objective was to create an experience that would build a strong emotional connection between the audience and the new Replica fragrance. Studies have shown that […]
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Wilkinson Sword has chosen Activation to create their in-store activation campaign for 2023. Wilkinson Sword is an iconic British brand with a heritage spanning over 250 years, and the agency was thrilled when the brand decided to move forward with their striking campaign idea, “No More Hairy Moments”. The campaign launches in stores in January […]
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Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012 and CEO of the group in 2017, will be exploring new opportunities outside of the experiential marketing world. “When Omnicom Experiential Group launched in 2018, we envisioned a […]
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Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty and custom through the cost-of-living crisis, according to new research from Edenred.The study, which asked 2,000 consumers about how they were changing their spending behaviour in the […]
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This Christmas, Haygarth helped Vodafone bring their overarching platform #FeelTheConnect to all their stores including flagship across the country! At a time where everyone is feeling the pinch, we wanted to create a retail campaign that was empowering, hopeful and positive. By focusing on the power of connection using Vodafone’s overarching #FeelTheConnection messaging for Christmas, […]
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Experience12, the pop culture marketing agency, are celebrating their love of film, TV and video games with an interactive Christmas challenge. Hidden in the interactive illustration are 14 TV shows, 14 video games and 25 movie references from the past year – some more obvious than others but a true pop culture aficionado will spot […]
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Activation was briefed by Wall’s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup – the resulting social posts are some of the agency’s funnest work yet (even if we do say so themselves!). As many of you may know, the World Cup is a prime occasion for snacking. […]
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Drambuie had fallen into the trap of being branded ‘old fashioned’. The brand needed to modernise themselves and connect with a slightly younger audience. Their objective? Get 55-year-old sociable hosts to choose Drambuie as their drink of choice for the 5th course, the coffee serve. Together Agency completely overhauled the brand’s visual collateral and digital […]
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