Award-winning creative brand experience agency, N2O, is delivering a touring food and drink roadshow for the UK’s largest retailer this summer, with new taste discoveries and delicious demonstrations. Celebrating a “Summer full of flavour”, the free food tasting and family fun event will invite customers to discover food and drink brands and interactive activities. It will offer […]
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Edenred, a leading digital platform for services and payments and worldwide leader inEmployee Benefits, announces the acquisition of 100% of the share capital of Reward Gateway,a leading Employee Engagement platform with strong positions in the UK and in Australia, andalso present in the United States. Reward Gateway offers a unified suite of solutions rangingfrom employee […]
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Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause controversial shockwaves across the internet. From loose contracts leading to deliverables not being met, weak influencer and brand matchmaking that can’t convince audiences and even half-arsed posts with […]
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Experience12, the award-winning pop culture marketing agency, has appointed Clare Bateman-King to the newly-created role of Entertainment Business Manager. The role will focus on the continued growth of the agency’s film sector, developing relationships with global clients following a year of strong international expansion including government-backed trade missions to Austin and San Francisco. With 25 […]
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Staffwise are proud to become the latest member of the IPM. Staffwise is a software as a service company (SaaS), it is the most simple yet sophisticated staffing and job management software on the market. Staffwise is the wise way to manage staff, create schedules, book shifts, pay people and design reports. Founded by Mark […]
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De’Longhi, the leading brand in domestic coffee machines, is thrilled to announce the highly-anticipated kick-off of its City Tour marketing activation. Taking place in nine cities across the UK and Ireland, De’Longhi City Tour aims to captivate the nation and showcase the remarkable cold brew and cold coffee features of the new Eletta Explore and […]
The post De’Longhi Brings Bean-to-cup Cold Crew Coffee Nationwide As Part Of Its Experiential City Tour Campaign appeared first on IPM Bitesize.
Ocean Spray tasked Activation with creating a disruptive campaign that would boost brand relevance with a broader target audience. They wanted to stand out and try something different! Their research showed that while the brand had high prompted awareness, it suffered from low purchase consideration. To change this, the agency decided to take a surprising […]
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TLC Worldwide, the global leader in consumer rewards, has announced the launch of COSMOS, the latest iteration of its revolutionary rewards and insights platform that enables campaign creation and reward selection, whilst providing rich consumer insights. COSMOS is an automated programme development and content management tool. Creating configurable customer branded websites, matching the right reward […]
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1HQ were delighted to design a Limited Edition Lyle’s Golden Syrup tin in honour of His Majesty King Charles’ Coronation. ‘We crafted delicious swirls and tantalising toppings into the King of all Coronation cakes, encouraging us all to get baking for the big day! The tin is delightfully framed with growing vines, which speak to […]
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Horlicks, the malted drink made by Aimia Foods has appointed promotional marketing agency Cat Among The Pigeons to attract a younger shopper audience to the brand through a 360 shopper marketing campaign. Horlicks, which is celebrating its 150th anniversary this year has traditionally been consumed as a relaxing bedtime drink to aid sleep. This unique […]
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