CleverTap recognized as a Leader in ​​Mobile Marketing, Personalization Engines, and multiple other categories in G2 Fall reports.
The post G2 Fall 2022 Reports: CleverTap Recognized as Leader in Mobile Marketing and Personalization first appeared on CleverTap.

Tracking performance metrics is key to any marketing campaign—including in your mobile app. Follow these essential KPIs with CleverTap.
The post Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance first appeared on CleverTap.

In an interview with iHeartMedia Digital Audio Group CEO Conal Byrne, discover the deep level of user engagement you can achieve in an intimate, personalized, and influencer-driven medium like audio.
The post Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium first appeared on CleverTap.

KoinWorks is Indonesia’s first financial super app and the leading capital provider to the country’s digital and ecommerce merchants. Discover how they’ve managed to grow and achieve such impressive success.
The post How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70% first appeared on CleverTap.

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
The post CTzen Stories: Rishabh Arora – My Journey Into Technology  first appeared on CleverTap.

This report from Gartner outlines the challenges many enterprises face in optimizing their customer experience and how to address these challenges in order to create positive outcomes for your customers.
The post Here’s Why Your Customer Experience Needs an Experience Membrane first appeared on CleverTap.

How a mobile first strategy reaches more customers, creates a personalized user experience, and boosts customer retention and engagement.
The post How Developing a Mobile-First Strategy Can Help Your Business in the Long Run first appeared on CleverTap.

On the CleverTap Engage podcast, we talk with Patricia Corsi, Chief Marketing, Digital and Information Officer for Bayer Consumer Health about brave marketing that navigates discomfort and taboo subjects to bring better health education to consumers.
The post How Bayer Consumer Health Breaks Taboos to Engage Customers Better first appeared on CleverTap.

In this blog, we discuss how omnichannel marketing automation can help B2C companies create a seamless brand experience across user interactions.
The post Four Reasons B2C Companies Should Invest in Omnichannel Marketing Automation first appeared on CleverTap.

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
The post CTzen Stories: Supreet Kini on Corporate Culture: Backbone of the Organization  first appeared on CleverTap.