In this blog, we discuss how customer churn can impact your business — with real-world examples — and the strategies and tactics you can use to mitigate it.
The post Why You Can’t Ignore the Impact of Customer Churn on Your Business first appeared on CleverTap.

Learn what marketing channels are and how to effectively reach your target audience and maximize ROI.
The post What are Marketing Channels and How Can They Help You Maximize Your Campaigns? first appeared on CleverTap.

How does behavioral analytics improve the user experience and lead to retention? Some examples of how successful global brands (some of them our customers) do it.
The post How Behavioral Analytics Improves the User Experience, With 5 Real-World Examples first appeared on CleverTap.

How does behavioral analytics improve the user experience and lead to retention? Some examples of how successful global brands do it.
The post Behavioral Analytics: How It Improves the User Experience first appeared on CleverTap.

With the competitive environment that we thrive in, adapting to change is the best gift we can give ourselves. Our
The post It’s Never Too Late to Learn!  first appeared on CleverTap.

Mobile gaming is big business, but it’s not always easy to keep players engaged and spending money. Fortunately, there’s a
The post The Benefits of Behavioral Segmentation and How It Can Increase LTV first appeared on CleverTap.

Greg Lin of Big Fish Games shares what to look for in a modern day LiveOps tool. Hint: no manual entry of CSV lists.
The post Modern Day LiveOps Capabilities for Gaming first appeared on CleverTap.

It’s easy to make these 5 mistakes with your customer analytics efforts. Here’s how to avoid them so you can make better marketing decisions.
The post 5 Common Pitfalls in Customer Analytics: Don’t Let Them Define Your Marketing Strategy first appeared on CleverTap.

Improve user retention with targeted in-app messaging. Learn how to create personalized messages using automation and track engagement metrics for maximum impact.
The post Harness the Power of In-App Messaging to Boost User Retention first appeared on CleverTap.

Why personalization has emerged as the key to successful mobile game marketing and growth by increasing customer retention and LTV.
The post Player Personalization: How It’s Changing Gaming first appeared on CleverTap.