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Decision Marketing

Lancaster Uni invests £19m to boost UK cyber defences

Posted on: September 26, 2022, in Decision Marketing

Lancaster University is aiming to tap into the burgeoning data and cyber security market with the launch of a £19m…
The post Lancaster Uni invests £19m to boost UK cyber defences appeared first on DecisionMarketing.

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Brands turn to advanced TV but scepticism remains

Posted on: September 26, 2022, in Decision Marketing

Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
The post Brands turn to advanced TV but scepticism remains appeared first on DecisionMarketing.

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Salesforce and WhatsApp unite for messaging platform

Posted on: September 26, 2022, in Decision Marketing

Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
The post Salesforce and WhatsApp unite for messaging platform appeared first on DecisionMarketing.

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ICO takes cautious approach as TikTok faces £27m fine

Posted on: September 26, 2022, in Decision Marketing

The Information Commissioner’s Office has warned TikTok it faces a £27m fine following an investigation that found the company “may…
The post ICO takes cautious approach as TikTok faces £27m fine appeared first on DecisionMarketing.

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Costa brings in Wunderman for global marketing brief

Posted on: September 26, 2022, in Decision Marketing

Costa Coffee has handed its global marketing account to Wunderman Thompson, briefing the agency to spearhead creative and branding across…
The post Costa brings in Wunderman for global marketing brief appeared first on DecisionMarketing.

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Salesforce and WhatsApp unite for messaging platform

Posted on: September 26, 2022, in Decision Marketing

Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
The post Salesforce and WhatsApp unite for messaging platform appeared first on DecisionMarketing.

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How marketers can get double bubble this Christmas

Posted on: September 23, 2022, in Decision Marketing

Deadlines, deadlines, deadlines – yep, it’s not easy being me. Of course, like everyone in the sisterhood, I can multitask…
The post How marketers can get double bubble this Christmas appeared first on DecisionMarketing.

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Waitrose ‘Food to Feel Good About’: Rich pickings

Posted on: September 23, 2022, in Decision Marketing

And so to Waitrose – and why not – and a new campaign to back its pledge to highlight quality,…
The post Waitrose ‘Food to Feel Good About’: Rich pickings appeared first on DecisionMarketing.

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McKinsey boosts blitz on digital transformation market

Posted on: September 23, 2022, in Decision Marketing

McKinsey & Co is ramping up its assault on the data-driven digital transformation market with the double whammy of hiring…
The post McKinsey boosts blitz on digital transformation market appeared first on DecisionMarketing.

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Costa brings in Wunderman for global marketing brief

Posted on: September 23, 2022, in Decision Marketing

Costa Coffee has handed its global marketing account to Wunderman Thompson, briefing the agency to spearhead creative and branding across…
The post Costa brings in Wunderman for global marketing brief appeared first on DecisionMarketing.

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