In today’s hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to meet these expectations risk losing customers to their more customer-focused competitors.

It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the format – and UK marketing professionals are looking to capitalise on this, with video ad budgets increasing in Q4 2022 by 13.7% and ad spend projected to reach £10.52bn by 2027.

Discover the importance of product data sheets and how they can impact your business. Learn about the key information that should be included in a product data sheet, examples of different types, and the benefits they offer, such as increasing sales, providing consistent information, reducing risk factors, and more.

In today’s digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce platforms and growing customer expectations, companies must focus on intelligent customer segmentation and personalized delivery to drive growth and loyalty.

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Shane Happach, CEO, Mollie.

Ai is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to be aware of.

Recently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as “milk.” This is a significant development not just for the plant-based milk industry, but the dairy industry as well.

Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent.

Podcasts have become increasingly popular in recent times. In 2019 there were around 88 million podcast listeners in the United States and is expected to be worth $94.88 billion by 2028.

As businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve adopting new technologies, revamping business processes, or developing new products and services.