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Customer Experience Trends to Explore in 2023

Posted on: March 30, 2023, in Digital Doughnut

In today’s hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to meet these expectations risk losing customers to their more customer-focused competitors.

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Best Practice Guide to Optimising Creative Performance in Digital Video Ads

Posted on: March 29, 2023, in Digital Doughnut

It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the format – and UK marketing professionals are looking to capitalise on this, with video ad budgets increasing in Q4 2022 by 13.7% and ad spend projected to reach £10.52bn by 2027.

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6 Fascinating Reasons to Use Product Data or Sec Sheets in Ecommerce Business

Posted on: March 29, 2023, in Digital Doughnut

Discover the importance of product data sheets and how they can impact your business. Learn about the key information that should be included in a product data sheet, examples of different types, and the benefits they offer, such as increasing sales, providing consistent information, reducing risk factors, and more.

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Think Beyond Implementation When it Comes to CRM and Ecommerce

Posted on: March 28, 2023, in Digital Doughnut

In today’s digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce platforms and growing customer expectations, companies must focus on intelligent customer segmentation and personalized delivery to drive growth and loyalty.

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Podcast – Interview with Shane Happach, CEO, Mollie

Posted on: March 27, 2023, in Digital Doughnut

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Shane Happach, CEO, Mollie.

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SEO and AI: The Good, The Bad and The Ugly

Posted on: March 24, 2023, in Digital Doughnut

Ai is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to be aware of.

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The Marketing and PR Implications for Milk Labeling

Posted on: March 24, 2023, in Digital Doughnut

Recently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as “milk.” This is a significant development not just for the plant-based milk industry, but the dairy industry as well.

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How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries

Posted on: March 23, 2023, in Digital Doughnut

Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent.

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Promoting Your Podcast: Complete Guide to Allure New Listeners

Posted on: March 22, 2023, in Digital Doughnut

Podcasts have become increasingly popular in recent times. In 2019 there were around 88 million podcast listeners in the United States and is expected to be worth $94.88 billion by 2028.

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The Curious Case of Project Management for Customer Transformation

Posted on: March 22, 2023, in Digital Doughnut

As businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve adopting new technologies, revamping business processes, or developing new products and services.

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