Today, companies hold a wealth of customer data that can provide the insights they need–and they are turning to product and marketing analytics to unlock them. Whilst these two types of analytics processes generate specific insights, used in conjunction they become a revenue-driver. Let’s take a look at what they each deliver and how to use them together. 

Text Summarizers are useful tools that can help writers in a variety of ways. They are utilized in a variety of writing niches such as content writing and academic writing. Summarizers can shorten any amount of text considerably while keeping the main points of the text intact.

The Covid-19 pandemic drove customers – businesses as well as consumers – online in unprecedented numbers. Sellers responded by adopting and accelerating digital strategies to reach their consumers.

Artificial intelligence can be used for marketing automation and search optimization, among other things. Using AI for marketing automation can simplify sales follow-up and conversion funnel and can shorten your lead cycle.

Learn about the implementation of gamification elements in healthcare apps, use cases, and value addition to patients as well as providers.

Have you ever wondered why your social media marketing posts don’t reach the intended audience? Do you obsess over understanding Facebook and Instagram algorithms? Did you know that Twitter posts have a character limit? Or that the image size and resolution vary depending on the social media platform?

Whether you turn to the internet or elsewhere, ads and content pieces struggle to get people’s attention. Furthermore, if you expect to develop a video marketing strategy, your priority should be to cut through the noise.

The marketing efforts of a business connect it to its customers and clients by providing them with the information they need about offerings. Small businesses need to perform this against stiff competition from large, established brands and peers. You can accomplish this by avoiding some mistakes that can derail your efforts and cause losses.

In today’s competitive world, website ranking is essential for any business. By ranking higher in search engine results pages (SERPs), you can attract more organic traffic and boost your bottom line. However, there are a few things you need to keep in mind when ranking higher in SERPs.

It’s no secret that a well-timed marketing message is much likelier to yield an action or purchase from a customer than one that arrives at the wrong time of day. The best crafted marketing campaigns can fall flat if emails, SMSs, social posts or any other calls to action arrive in the wee hours of the morning – or, equally, during the busiest part of the workday.