Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the best opportunity for sales in winter as opposed to summer, but seasonality is far more complex than the four quarters of the year.

Are you looking to boost your marketing efforts with the power of AI? In this article, we’ll explore some incredible AI-powered tools and with the latest wave of low-priced and easy-to-use AI technology, even companies with limited budgets and time can get in on the action. So, let’s dive in and explore the power of AI-driven marketing.

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.

In today’s crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven to be successful is leveraging the power of celebrity endorsements, social proof, and inclusion in celebrity event gift bags.

If you’re considering a career in marketing or if you’re already in the industry, this article discusses five trends that are disrupting wages in marketing. We also discuss the different challenges that marketers face as remote work becomes more popular and marketing agencies are looking for more diversified remote marketers.

Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.

SMEs can often be faced with time and resource pressures when it comes to customer acquisition – from selecting the right marketing tools and facilitating online conversions, to customer retention and beyond. Here, Dan Smale, Senior Product Owner at Fasthosts, discusses how SMEs can recruit web providers to help do the heavy lifting when it comes to customer acquisition.

For small businesses looking to improve their CRO in the new year, it could be time to head back to the drawing board. Investing time into getting to know your demographic and retesting your strategy in a modern market could drive future success.

2023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see deeper levels of automation, and focus on new, meaningful metrics that help us generate strategic insight for our organisations.

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it’s no surprise that businesses are finding new ways to engage with their target audience through mobile games. In this article, we’ll discuss the rise of mobile games as a new marketing strategy, and how it can benefit businesses looking to reach their customers in a more interactive and engaging way.