Following Google’s announcement that Optimize and Optimize 360 will reach its end of life in September 2023, you may be wondering what this means for Google users running conversion rate optimisation (CRO) and experimentation programmes? Here we’ve outlined what the news means and why it’s more important than ever for ambitious brands to focus on experimentation.

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

If you want to grow your Startup and gain a higher customer base, then you should first focus more on increasing your brand visibility. Without working on the stuff that helps you increase your brand awareness and visibility, there is no point in expecting business growth.

Sales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the buyer’s journey.

The world of digital marketing and programmatic advertising cannot be accused of standing still. 2022 saw not only technological changes, such as further developments to accommodate the fall of third-party cookies and advances in the use of AI, but also variation in where marketing budget was allocated, highlighted by the shifting spend from linear to connected TV channels.

SEO has become a must-have for all websites, but it is not an easy task. It requires time and knowledge to properly optimize a website for best results. Fortunately, the rise of artificial intelligence (AI) has enabled more efficient SEO strategies.

There can be multiple challenges associated with data cleansing. These are mainly related to extracting, merging and validating datasets from various sources. These all practices may infect your data with inconsistencies or typos.

Platforms such as Instagram and TikTok that were already poised and ready to take on the video content movement very quickly begun to reap the rewards.

CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX. CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts.

Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are geared up for some new entrants to attract customers. Let’s take a look at all the 8 trends to look forward to.