You may have some beneficial content flowing through your social networks, but without a clear description of who you are or where your focus will be, it is guaranteed that you will lose out on potential followers at some point.

A search engine optimisation (SEO) project can be evaluated by many metrics, but the overarching goal is to improve the organic search presence of a website. That will result in attracting a higher volume of relevant search traffic, leading to increased brand awareness, more leads and improved business development.

The arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments. The pandemic saw many brands quickly digitise to meet consumer demand for online interactions and transactions, which resulted in an explosion of new customer touchpoints and more customer data than many organisations knew what to do with.

Consumers are increasingly interested in experiences rather than products. That’s why experiential shopping, which offers unique opportunities for customers to interact with brands, is becoming popular. From food tours to fashion shows, there are many ways to create an engaging experience for your customers that will keep them coming back for more.

A successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining your target audience to creating and distributing content, there are several key steps to developing an effective content strategy.

As the saying goes, “60% of the time, it works every time”. And while it is most likely ill advised to take anything Anchorman’s Brian Fantana says with more than a pinch of salt, but he perhaps was onto something with this one.

As a brand, it’s crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we’ll dive into some of the trends that are currently shaping the industry on social media.

Businesses and digital marketers know that bad SEO tactics negatively affect rankings. Here are 5 bad SEO practices that you should always avoid.

Understanding the keys to content optimisation is crucial to achieving desired business goals. Optimisation can serve several functions, such as ensuring better search engine rankings or guaranteeing conversions.

Marketing is a fast-paced and constantly evolving industry, and if you want to succeed and advance in your career, you must continuously learn and improve your skills. But with so many options, it can be tough to know where to start.