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Change it Up! The Best Alternatives to Google Analytics Universal

Posted on: September 13, 2022, in Digital Freak

Loads of organisations are still using Google Analytics Universal – but if you haven’t heard, it’s on its way out. In July 2023, it will officially retire and stop processing new hits. And that means now is the time to start researching and implementing something new. Here are the best alternatives to try out. #1 … Continue reading “Change it Up! The Best Alternatives to Google Analytics Universal”

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How Long Should I Make My Social Media Video?

Posted on: August 30, 2022, in Digital Freak

Video should be an essential pillar in your online marketing, mostly because consumers can’t get enough of it! In 2020, 96% of internet users increased the amount of video they consumed – and this year, the average person is watching around 100 minutes of video content each day. And it’s not just funny pet videos and fails either … Continue reading “How Long Should I Make My Social Media Video?”

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It’s Time to Sell on Social

Posted on: August 27, 2022, in Digital Freak

Selling products on social media naturally increased during the pandemic because many customers simply didn’t have a choice. But the long months of lockdown and the rising buying power of younger, social media-loving generations has created a lasting appetite for social selling. People are not buying on social media because they must or because it’s … Continue reading “It’s Time to Sell on Social”

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#5 SEO Trends for 2022 That Actually Matter

Posted on: August 27, 2022, in Digital Freak

Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the same weight. In this article, our SEO specialists in Melbourne are looking at what’s in store for this year – and what to ignore. #1 – EAT stays on top … Continue reading “#5 SEO Trends for 2022 That Actually Matter”

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Facebook Interest Targeting – The Social Media Challenge of 2022

Posted on: August 27, 2022, in Digital Freak

In recent months, Facebook has started removing certain aspects of their ad-targeting options, with this starting to come into effect from January 19th. This is in response to the intense scrutiny the Facebook parent company, now known as Meta, has been facing over how their ad-targeting has worked in the past. For a company that … Continue reading “Facebook Interest Targeting – The Social Media Challenge of 2022”

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Take Google’s Major Search Algorithm Updates in Your Stride in 2022

Posted on: August 27, 2022, in Digital Freak

Google’s search algorithm is constantly evolving to create a better experience for users, which is great! And for businesses that want to make sure their customers can easily find them in search results, these updates have a huge impact on SEO. Here are the latest changes to inform your search optimisation strategy in 2022 and … Continue reading “Take Google’s Major Search Algorithm Updates in Your Stride in 2022”

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Google Struggling to Index Your Website? Here’s Why

Posted on: August 27, 2022, in Digital Freak

For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t see them. If you’re having trouble getting Google to show your pages in search results, chances are that you’re experiencing indexing issues. Here’s what these issues are and how to … Continue reading “Google Struggling to Index Your Website? Here’s Why”

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The Pros and Cons of SEO

Posted on: August 27, 2022, in Digital Freak

SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms from Google and others that evaluate their content. It drives organic traffic – visitors that arrive on your website through unpaid portals – and is one of the most valuable … Continue reading “The Pros and Cons of SEO”

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How to Make Your Website Load Speed Lightning Fast

Posted on: August 27, 2022, in Digital Freak

If your website loads in 3 seconds or more, you’ve already lost almost half your customers, with 79% saying they’ll never return. On top of all that, page load speed is an SEO ranking factor, which means Google will push your pages lower and lower on search results, making you impossible to find. As you can see, … Continue reading “How to Make Your Website Load Speed Lightning Fast”

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Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution

Posted on: August 27, 2022, in Digital Freak

Today’s businesses are data-driven, with analytics reporting playing a fundamental role in how we understand customer journeys and experiences through multiple platforms and channels. As a result, Google’s analytics tools have evolved to provide more comprehensive and actionable insights from your databases – and that brings us to Google Analytics 4, launching in 2023. Here’s … Continue reading “Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution”

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