Google’s fifth Product Review Update is officially underway amidst the latest Core Update rollout. 
Google announced the rollout on Twitter on September 20, and although most updates take around two weeks to complete, Google went on to tweet that this …

If there’s one thing that has come to matter almost as much as money today, it has to be the tremendous power of “reach.”
Whether it be tapping through stories on Instagram or expanding user bases using Google Ads – …

It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can help push more leads down the sales funnel and bring specific sets of high-converting audiences to your online platform.
If …

There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga poses, balance seems to be the answer. But in the realm of marketing, one thing we’re often asked is: “How …

With the Helpful Content Update (HCU) completion still fresh in search engine optimization (SEO) professionals’ minds, Google recently announced another core update on September 12, 2022.
Before this, the May 2022 Core Update was quick and significant.
Expected to …

The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an online shop seemed to be the winning option, as more …

Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right?
Except this isn’t the case anymore. The power of the much-coveted No. 1 spot on Google’s search results is fast being diluted by …

Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never outgrow its relevance. 
Yes, we are talking about backlink building. 
Google ranking factors are frequently changing, but backlinks are something …

The Google Helpful Content Update is now complete. The rollout was completed on September 9, 2022, after rolling out on August 25.
 
The rollout aims to urge creators to focus on producing high-quality content that offers value to users and …

All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific number of bots, be it a well-known news website or a small-scale, recently launched company.
Bot traffic is …