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Short-Termism Won’t Get App Marketers Through the Recession: It’s Time to Prioritise Retention

Posted on: January 27, 2023, in Digital Doughnut

App marketers are adjusting their strategies in line with shifting business priorities, but driving installs and user acquisition is only one part of the equation. Short-Termism Won’t Get App Marketers Through the Recession: It’s Time to Prioritise Retention

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